Reddit for Business

Welcome to Reddit

Home to the interwebs’ most unique communities, most passionate conversations, and yes, even the best memes. No matter who you are or what you’re into, there’s someone on Reddit who’s equally passionate (if not more).

Redditors are authentic, passionate, and they don’t just doom-scroll, they engage with intent. (If their intentions are for good or for lols, is a separate question entirely).

orange red circle with white dots in background and orange 3d icons of speech bubble, smart phone and snoo

Customers you won’t find anywhere else

Whether they’re focused on sports, shower thoughts, personal finance, personal training or just good, old-fashioned dad jokes, people choose Reddit because it fulfills niches no other platform can. Up to 75% of Redditors aren’t on Twitter, Snapchat or Facebook.

And they don’t just explore Reddit, they engage, ask questions, offer advice, and even a little encouragement.

circle with yellow background and white wavy lines and orange 3d icons of thought bubble, football helmet and bitcoin

Culture starts with community

We can’t quite predict the future, but culture is influenced and created within our subreddits. 81% of Redditors said they come to the platform to find out what’s trending. Not only that, but 74% of the community said that they learned about a brand, story, or an idea from Reddit before it went “mainstream.” Put simply, it’s a must for early adopters, hipsters, and anyone who wants to know what’s cool before it’s cool.

Reddit’s the ultimate place for new brands and products to introduce themselves to the passionate communities who are shaping tomorrow’s trends.

circle with navy background and white dots with orange 3d icons of speech bubble, globe and light bulb

Passionate communities are good for business

It’s simple: People trust Reddit. 89% of Redditors consider the platform their go-to for new products and brands. For context, that’s higher than Google, Amazon, Twitter, Instagram, and Snapchat.

The communities’ trust turns into action. Redditors tend to be more informed consumers, more valuable buyers, and they go hard for their favorite brands. They’re also more likely to recommend the products they love (which never hurts).

circle with yellow background and orange red horizontal lines with orange 3d icons of bar chart, megaphone and computer cursor

Episode 2: noosa Yoghurt’s Flavor Poll

For Back-to-School 2021, noosa Yoghurt worked with Resolution Agency and Reddit’s KarmaLab to ask Reddit which noosa Yoghurt flavor has the highest lunch trade value in school cafeterias. See how one simple question asked in a Reddit-y way led to outstanding results for the brand.

noosa Yoghurt x Reddit case study

noosa Yoghurt’s Flavor Poll drove a 119% lift in Brand Recall and a 44% lift in Purchase Intent, but that’s just the tip of the yoghurt iceberg. Thanks to a diverse mix of media – including Promoted Posts, Videos, and Gifs using existing noosa assets – the full campaign outperformed third-party benchmarks across the purchase funnel.