Find your people:

The intersection of brands, belonging, and online communities

With the many social shifts experienced around the globe in recent years, we have changed the way we use the internet - and started asking more of our online communities. We sought authenticity over image, the wisdom of the collective over the influencer, and increasingly looked to online platforms to find meaningful connection rather than fleeting distraction.

Reddit is where community thrives. With the help of market research team, Talk Shoppe, we’ve now uncovered the unique role Reddit plays in users' lives and what it means for brands.

Download the white paper to learn what happens when your brand reaches the people that matter to you in the communities that matter to them.

Here's what we learned

In users’ minds, Reddit is synonymous with community
Reddit is seen as a community that focuses on who a member is, not what they are
Reddit is additive, not addictive and stands out as a platform that has a positive impact on users’ mental well-being
Reddit communities foster a collaborative, shared experience, not an algorithmic silo
Users are more likely to trust and consider brands that participate on Reddit than brands they see advertising on other platforms

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