Did you know there are over 70K¹ unique Reddit communities discussing personal finance? Redditors come to the platform to demystify the intricacies of their personal finances, investing goals and retirement planning, and to ask other users for advice on their financial health.

62%² of U.S. Reddit users say financial brands can have a conversation with them on Reddit that they can’t have anywhere else. Engage with those users looking for advice from brands like yours now, while they're reassessing their finances for the new year, into April during National Finance Capability month, and beyond.

Reddit: Where people discuss all of life's moments, both big and small

Campaign tips to reach your audience

1. Be Clear

Determine who you’re targeting, what action you want them to take, and why they should trust you over another brand. Are you speaking to early-stage investors? Users on a budget? High Net Worth individuals? Families?

Focus on the people you could help most, and be clear about what your brand can offer them that others cannot. In other words, what sets you apart when it comes to their money?

2. Add Value

Explain a complex topic in simpler terms, spell out the difference between your products and services, or prove your expertise with an interesting perspective on an emerging trend. Reveal a special promotion or give users first access to a new offering.

Make money easy to understand, and users will be more likely to trust you with theirs.

3. Be Uniquely Reddit

Think about what natural community behaviors align with your brand promise. Can you articulate your benefit in terms of Reddit Awards or Karma? Can your brand help users earn more money or points to explore passions related to communities they subscribe to like r/Travel, r/Food, and r/Music?

Show you understand the difference between users in r/Frugal and users in r/Financialindependence, and how your brand fits into each (or either).

Don’t let important moments pass—start driving awareness and educating consumers on how your brand can help them make smart money management habits starting now. 

We value your feedback, join our panel

Join our research panel and have a voice in the future of Ads Manager. You’ll regularly receive invitations to complete short surveys and or have short 1:1 chats with one of our researchers about the product. As a thank you for your time we’ll send you up to $120 via Paypal. 

Source: 1. Reddit Internal, Global 2022. 2. Reddit Internal via Suzy, 2022.